[Production engineer hat on] The other side of that is manufacturing capacity. You don't want to invest/spend to expand capacity to meet a fleeting demand, then be stuck with overhead and layoffs on the other side of the peak. Many industries today consider the workforce to be expendable and to some extent there needs to be some dynamic adjustment for any product. A company that ramps up too quickly may end up bankrupt where the one that adopts measured growth may miss out on volume sales but could be the one left standing when the market settles out.
Mark B.
Albuquerque, NM